&30th

brand identity | UX/UI

&30th is a brand that was created for a new hotel opening in North Park, San Diego. Looking at the history of North Park I took inspiration from street cars used in the community, some of the first public transportation in San Diego. I capitalized on the laid back culture of the area and created a brand that would welcome its visitors into the hotel like they were staying at a friend’s house. I wanted guests to feel when they travel they could be like a local.